Every year we see more and more people converting to craft beer. People are waking up to flavour and to the not so mundane – this is not a new trend. Since the early ’80s there has been a a steady growth in craft beer – at first it was small, but every year the market share is of craft breweries is growing. Today, more and more beer drinkers are looking for something that isn’t a pale, light flavoured lager, but something that is different. And what was “different” last year may be mainstream this year as many craft brewers are trying to keep up with what their customers want to drink. The craft beer movement has come on strong in Canada and with a fast growing number of brewers in the Maritimes we are on the edge of a beer revolution.
So, what will 2014 bring?
It looks like big, hoppy IPAs will continue to be popular. The trend in ever higher alcohol and “the more hops the better” philosophy will keep rolling as drinkers can’t seem to get enough and the hop train keeps rolling from the west to the east. “The West Coast has been on the IPA bandwagon for a long time, but that being said, it’s a trend that keeps growing stronger.” says Tracy Phillippi of Garrison Brewery (www.garrisonbrewing.com), “Brewers out west are finding new & creative ways of using hops (hops in mash, hop filters, dry hopping, hops in bottles, etc.)… At the same time, new breweries in Toronto, seem to be starting with flagships styles that have mass appeal, but people still want aggressive IPAs. I think that’s one reason that our IIPA has done so well in the LCBO.”
In a twist counter to the big IIPA trend, low strength, session beers are increasing in popularity. As Sean Dunbar from Picaroons Brewery (www.picaroons.ca) in Fredericton, NB said, “There’s a much longer conversation to be had over beers sometime.” This is trend that not only Picarons sees, but across the nation because, well, sometimes there is a longer conversation to be had.
Local, and experimental beers. Drinkers are looking for the next think. People are willing to try new things that are coming out of their local brewpub and are also looking for the small, true craft beer – they want to know the people who brew the beer. “Niche, terroir-esque, and original beers are garnering a lot of attention in the market” says Jeremy White of Big Spruce Brewing (www.bigspruce.ca), adding “[It’s] going to be an interesting decade in craft beer.”
Sour beers of Belgium. These tart and refreshing beers are one of the oldest styles of beer. They’re produced using very traditional methods, allowing the beer to be “infected” with a variety of microbes that is truly a biological experiment gone right. Though these styles have been around for pretty much forever, they have had a falling off in popularity in their native European home, but are experiencing a serge of popularity this side of the Atlantic. Peter Burbridge of Bridge Brewing Company (bridgebeer.ca) says “Since we opened we have seen an increased awareness and demand for Belgian beer styles” adding that he sees the trend of sours coming to the Nova Scotia market.
2014 is shaping up to be an exciting year of beer. “I really think we’re (East Coast) finally seeing the growth in craft beer that other parts of North America have seen for the past several years” says Tracy Phillippi. “It’s exciting to see people come to craft beer for the first time, because in most other parts of North America it’s a longstanding trend.”
Cheers to a great year of beer!